FAQs

LinkedIn Ads offers various targeting options to help you reach your desired audience effectively. However, unlike platforms such as Google Ads, LinkedIn does not provide direct features to exclude specific IP addresses or countries. Instead, you can refine your audience through location targeting and other demographic filters. Here's how you can manage these settings:

1. Location Targeting

While LinkedIn doesn't support country-level exclusions, you can control where your ads are displayed by specifying the locations you want to target.

To Set Location Targeting:

1. Access Campaign Manager: Log in to your LinkedIn Campaign Manager.
2. Create or Edit a Campaign: Start a new campaign or select an existing one to edit.
3. Set Up Targeting: In the targeting section, click on the Locations field.
4. Include Desired Locations: Enter the countries, regions, or cities where you want your ads to appear. LinkedIn allows you to target by country, state/province, city, or metropolitan area.
5. Exclude Specific Locations: After adding your target locations, you can exclude specific areas within those locations. For example, if you target the United States but want to exclude California, you can do so by adding California to the exclusion list.
6. Save Your Settings: Once you've configured your locations, save the changes to apply them to your campaign.

Note: LinkedIn's location targeting is based on the user's profile information and IP address. However, the platform does not offer a feature to exclude specific IP addresses.

2. Additional Targeting Options

To further refine your audience, LinkedIn provides several demographic and professional filters:

• Company Attributes: Target by company name, industry, size, or connections.
• Job Experience: Filter by job title, function, seniority, or years of experience.
• Education: Specify fields of study, degrees, or member schools.
• Demographics: Target by member age or gender.
• Interests and Traits: Focus on member groups, interests, or traits.

By combining these filters, you can create a highly specific audience for your ads. For instance, if you want to exclude certain industries or job functions, you can do so by not including them in your targeting criteria.

3. Compliance with Regional Regulations

Be aware that LinkedIn has made adjustments to its advertising tools to comply with regional regulations, such as the European Union's Digital Services Act (DSA). These changes may affect targeting options, especially concerning sensitive personal data.

Reuters

Conclusion

While LinkedIn Ads doesn't offer direct IP or country-level exclusion features, you can effectively manage where your ads appear by carefully selecting and excluding specific locations and refining your audience through various demographic and professional filters. Regularly reviewing and adjusting these settings will help ensure your ads reach the most relevant audience.

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To optimize your Google Ads campaigns and prevent your ads from displaying to unintended audiences, you can implement IP address and country-level exclusions. Below are detailed instructions for both methods, along with references to official Google resources.

1. Excluding IP Addresses

Excluding specific IP addresses can help you prevent your ads from being shown to certain users or networks, such as internal company traffic or known sources of invalid clicks.

At the Account Level:

1. Sign in to your Google Ads account.
2. Click the Admin icon (gear icon) in the upper right corner.
3. Select Account settings.
4. Navigate to the IP exclusions section.
5. Enter the IP addresses you wish to exclude. You can add up to 500 IP addresses per account.
6. Click Save to apply the changes.

At the Campaign Level:

1. Sign in to your Google Ads account.
2. Click the Campaigns icon in the left-hand menu.
3. Select the campaign you want to modify.
4. Click the Settings tab.
5. Scroll down and click on Additional settings.
6. Expand the IP exclusions section.
7. Enter the IP addresses you wish to exclude.
8. Click Save to apply the changes.

Note: IP exclusions are not available for certain campaign types, including Video campaigns, App campaigns, Smart Display campaigns, and Discovery campaigns.

Google Support

2. Excluding Geographic Locations (Country-Level Exclusions)

To prevent your ads from appearing in specific countries or regions, you can set location exclusions.

Excluding Individual Areas:

1. Sign in to your Google Ads account.
2. Click the Campaigns icon in the left-hand menu.
3. Select the campaign you want to modify.
4. Click the Settings tab.
5. Expand the Locations section.
6. Click on Advanced search.
7. In the search box, enter the name of the location you wish to exclude.
8. Click Exclude next to the location name.
9. After excluding the desired locations, click Save.

Excluding Multiple Areas in Bulk:

1. Follow steps 1–6 from the individual exclusion instructions above.
2. Check the box next to Add locations in bulk.
3. In the text box, enter the names of up to 1,000 locations you wish to exclude, one per line.
4. Click Search to display the matched locations.
5. Review the results and click Exclude all.
6. Click Save to apply the exclusions.

Note: The number of locations you exclude should not exceed the number of locations you're targeting per campaign.

Google Support

Additional Considerations:

• Exclusion Conflicts: If an area is both included and excluded in your location targeting settings, the exclusion takes priority. For example, if you exclude the state of California but target the city of Los Angeles, Los Angeles will be excluded because it is located in California.
• Google Support
• Country-Level Exclusion Limit: Google Ads limits the number of country-level exclusions to 120 per campaign. If you need to exclude more countries, consider using positive targeting by selecting only the countries you want to target.
• Lunio

By implementing these exclusions, you can refine your ad targeting, reduce unwanted impressions, and optimize your advertising budget.

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For CMS platforms beyond Webflow and WordPress, follow these universal instructions to insert the Ðeny code:

1. Access Your CMS’s Custom Code or Template Editor

• Log in to your CMS dashboard.
• Locate the Settings, Template Editor, or Custom Code section. This could be found under Site Settings, Advanced Settings, or HTML/CSS Editor.

2. Identify Where to Insert the Code

• Choose whether the code should go in the Header or Body section of your site template. The Header is recommended for scripts that need to run as soon as the page loads.
• If your CMS supports global header and footer code injection, use that feature to ensure the code is included site-wide.

3. Paste the Ðeny Script

• Copy the Ðeny JavaScript code.
• Paste it into the designated Header or Body field.

4. Save and Publish

• Save your changes and publish your site to activate the script.

5. Verify the Implementation

• Test the page by inspecting the source code (right-click on the page > View Page Source) to ensure the script is present and active.

Note: The specific steps might vary depending on your CMS, but most platforms provide a way to inject code site-wide through global settings or a theme/template editor. For more advanced CMSs, consult their documentation or community forums for detailed guidance.

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To insert the Ðeny code on your WordPress site and manage it efficiently, you can use a plugin to handle custom scripts. Here’s how to do it:

1. Install a Plugin for Code Management

• Go to your WordPress dashboard.
• Navigate to Plugins > Add New.
• Search for and install a plugin like "Insert Headers and Footers" by WPBeginner or "Code Snippets".

2. Add the Ðeny Code

• Once the plugin is installed and activated, go to Settings > Insert Headers and Footers (or the equivalent section if using a different plugin).
• Paste the Ðeny JavaScript code into the Header or Body section, depending on when you want it to run.

3. Save Changes

• Click Save to apply the changes.

4. Verify Implementation

• Refresh your site and check that the code is active by viewing the page source (right-click > View Page Source).

Helpful Plugin Links:

• Insert Headers and Footers by WPBeginner
• Code Snippets Plugin

These plugins simplify code management, letting you deploy Ðeny’s protective script across your entire site without editing theme files directly.

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To integrate Ðeny Shield with your Webflow site, follow these steps to enhance your marketing stack's security:

1. Generate the Ðeny Script

• Access Ðeny Dashboard: Log in to your Ðeny account.
• Customize Settings: Configure your script manager to specify which scripts to allow or block based on geolocation, IP reputation, and other filtering rules.
• Copy the Script: Once configured, copy the generated JavaScript code.

2. Add the Ðeny Script to Webflow

• Open Project Settings: In your Webflow dashboard, navigate to your project's settings.
• Access Custom Code Section: Click on the Custom Code tab.
• Paste the Script: Insert the Ðeny JavaScript code into the Head Code or Body Code section, depending on when you want the script to execute.
• Save and Publish: Save your changes and publish your site to apply the new settings.

For detailed guidance on adding custom code in Webflow, refer to Webflow's official documentation:

Webflow Help

3. Configure Script Manager

• Add Protected Scripts: In Ðeny's script manager, list the scripts you want to protect, such as tracking scripts, CRM pixels, or form protections.
• Define Behaviors: Set specific actions for traffic flagged by Ðeny, like redirecting users, disabling forms, or limiting script execution.

4. Test and Validate

• Verify Functionality: Visit your site from various locations or devices that match your filter criteria to ensure Ðeny operates as intended.
• Monitor Analytics: Use analytics tools to confirm that Ðeny effectively differentiates between human and non-human traffic.

Note: Ðeny is designed to protect your entire public-facing marketing stack. It offers a turnkey solution that integrates seamlessly with Webflow by embedding the script into your site.

Flowout

By following these steps, you can enhance your Webflow site's security and ensure that your marketing tools are protected from unwanted traffic.

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Absolutely! Our support team can help you understand Ðeny’s reporting features, offering insights into patterns, metrics, and recommendations on optimizing your traffic filters. Whether it’s understanding bot behavior or spotting trends, we’re here to help you make data-driven decisions.

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No worries! Our support team can walk you through setup step-by-step. We also offer a detailed setup guide and troubleshooting documentation to help resolve most issues. If needed, our team can review your script to make sure everything’s functioning as it should.

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Our Enterprise clients get priority support, including dedicated account management and faster response times. Enterprise clients can also access on-demand consultations with our product specialists to optimize Ðeny’s settings for unique use cases.

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No, the Standard Plan covers only one website (one main domain or subdomain). If you need coverage across multiple subdomains, consider the Enterprise Plan.

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If you’re managing a single website with under 250,000 monthly page views, the Standard Plan has you covered. For multiple subdomains or higher traffic, the Enterprise Plan offers broader support, priority access, and extended data retention.

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Ðeny has two pricing plans to fit different traffic levels and needs:

• Standard: Ideal for a single website, with Ðeny Bot Shield, marketing reporting, UTM attribution, and support for up to 250,000 page views per month at $79/month.

• Enterprise: Built for high-traffic clients needing multi-subdomain licenses, priority support, and dedicated VPS options. Contact us for customized pricing.

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Ðeny uses a mix of real-time data checks, IP reputation scoring, and geographic filtering to determine traffic legitimacy. Our tech identifies patterns and anomalies to keep bots out and lets your real users in.

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