When it comes to protecting your marketing stack, not all bots are the enemy. Some play crucial roles in making your campaigns shine. Here’s a breakdown of the "good bots" Ðeny allows through the gates:
What are “good bots”?
Good bots are automated systems from trusted companies that enhance your digital marketing efforts. These bots don’t waste your budget or mess with your attribution—they’re team players!
Which good bots does Ðeny allow?
We ensure the following bots get VIP access to your site:
- AppleBot
- Apple’s bot helps index your content for spotlight search, Siri, and more. Think of it as Apple’s way of ensuring your content looks sharp on their devices.
- MSN Search Bot (a.k.a. BingBot)
- Microsoft’s search bot powers Bing and other search engine services, indexing your site to help users find your content.
- Google Search and Ads Bots
- Google’s search bot makes sure your pages rank properly in search results.
- The Google Ads bot verifies that your ads are linked to relevant landing pages—essential for maintaining high-quality scores and ad visibility.
- Facebook Bot
- This bot checks how your pages look when shared on Facebook and Instagram. It ensures your content previews correctly and keeps your social links enticing.
Why do we allow these bots?
These bots provide legitimate value by indexing your site for search engines, improving ad performance, and optimizing social media sharing. Ðeny’s goal is to block fraudsters, not the friends.
How does Ðeny differentiate between good bots and bad bots?
Ðeny leverages advanced algorithms, real-time IP reputation checks, and ASN lookups to identify good bots. Our system cross-references these bots with global allowlists, ensuring they never get caught in the crossfire.